Welcome to Dry Clean City. Unlike other dry cleaners you may have used in the past, we don’t just clean your clothes at a low price in a bland, convenient location staffed by grumpy part-timers who wouldn’t know customer service if it jumped out, cuffed them, and read them their Miranda rights. No, we aim to be a true dry clean city, a polis whose entire existence is derived from and organized around the ancient and celebrated history, theory, and practice of dry cleaning.

Some people have an elegant stride that turns heads while it enhances physical fitness. You do not. If you insist upon running in public, you need to listen to me because when I was seven years old I watched Frank Shorter and his mustache compete in the Olympic marathon on ABC television. I got up and ran around the block until my thighs wore new fringe into my Levi cords cut-offs. My PF Flyers were patched with blood. The feet on my striped Hang Ten tank top bounced and twisted over my sweaty orbs.