On Monday, Jeff says that Our illustrious brand voice needs a “refresh.”

“What do you mean?” Molly asks, taking off her headphones (Beats by Dre, as is decreed). “What’s wrong with our voice?”

“It’s old. Stale. I feel like when people think of us—when they think ‘Illuminati’—they imagine old men in smoke-drenched suits who undermine humanity’s progress for their own gain. They don’t picture trendy, relatable go-getters who… just so happen to undermine humanity’s progress for their own gain.”