“Doomed from the Start: The WAPTIAW Campaign,” by Chris Haygood
Jun 1st, 2011 | By DefenestrationTired of the “unfair portrayal” of wasps as “pissed-off flying hate machines,” PETA, the People for the Ethical Treatment of Animals, launched their “Wasps Are People Too, In A Way” campaign in early 2012. This was a movement to boost the image of these ornery insects by having them participate in a variety of sporting events, demonstrating that they, too, could engage in cooperative and playful activities. When asked about the logic of this idea, PETA promptly took a few more naked photos of celebrities for their advertisements, and public tempers were conveniently soothed.