“Excerpts from The New Anthology of American Product Placement Poetry,” by Eric K. Auld

Mar 14th, 2012 | By | Category: Poetry

so much depends

a red Radio

glazed with Aqua-

beside the white
Chicken McNuggets®


The apparition of these faces in the crowd;
Petals on a wet, black Apple iPad 2® (32 GB Wi-Fi + 3G).


The woods are lovely, dark and deep.
But I have promises to keep,
And miles to go before I sleep
on my iComfort® Sleep System by Serta®.

Let us go then, you and I,
When the evening is spread out against the sky
Like a patient etherized upon a table:
Next week on House (8/7 Central).

O Captain Morgan®! my Captain Morgan®! our fearful trip is done;
The ship has weather’d every rack, the prize we sought is won;
Please drink responsibly.

You do not do, you do not do
Any more, black shoe:
Marshalls® Dress Shoes Now 30% Off!
This Weekend Only.

What happens to a dream deferred?
Does it dry up
like a raisin in the sun?

Or fester like a sore—
And then run?
Does it stink like rotten meat?
Or crust and sugar over—
like a syrupy sweet?

Maybe it just sags
like a heavy load.

Or does it explode?

We’ve Got You Covered™.


Eric K. Auld has been writing poetry since he first carved a haiku in his mother’s womb at the age of -3 months. He is currently a Lecturer in English at SUNY Adirondack in Queensbury, NY and Berkshire Community College in Pittsfield, MA. He is an aspiring Nihilist and is working hard until he doesn’t have to anymore. This summer, Eric will perform at one open mic in every continental U.S. state and in Washington, D.C. Find out more information on the project at: 49openmics.wordpress.com

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